By: Kerry Liethen
Since we’re smack dab in the middle of film festival season I thought I would attend a much lesser known festival. Okay, truth be told, I attended the event because a friend of mine had a film screened in the shorts collection, so it was kind of a two for one kind of deal.
The first annual Awareness Festival was held from May 20th through the 23rd and was split between three venues: the Regent Showcase and Heaven On Earth (both in Los Angeles) and at the Polo Loft in Santa Monica. There were over 40 short films at the festival over a span of four days and three venues. This festival promotes films with meaning and combines art with activism. The purpose of the festival is printed on the postcards and reads: The mission of the Awareness Film & Arts Festival is bringing awareness and opening eyes to some of our world’s pressing issues; Ecological, Political, Health/Well Being and The Spirit: Heart & Soul.
The schedule for the shorts collection was a bit unorganized, which made it hectic to figure out where we were going and at what time the screening would commence, but after standing around and inquiring with every passerby we soon learned that the shorts collection would be shown at Heaven On Earth at 6 p.m. We managed to pass the time by checking out the Regent Showcase, which was down the street on La Brea. As luck would have it, we missed Rusty Armstrong’s The Shark Con by a good half hour, so we did the next best thing and headed over to The Grove to catch MacGruber (Yup, you didn’t see that coming, did you?) as we knew we didn’t have time to buzz over to the other location and investigate.
Upon our arrival, back at Heaven On Earth, we shuffled into the room with one other director and a few other supporters. It was far from a glitzy Hollywood or Cannes affair, with metal folding chairs, and half the room dedicated to the health fair, and then the technical difficulties with the projection – the screening began a bit later than expected, but that is exactly why these smaller festivals are important especially for budding filmmakers. It allows for interaction with other artists minus the intimidation and gives us all a lesson in patience.
At the shorts collection, which was a free event, we viewed five films (in no particular order):
Evita, a documentary, is about a woman who overcomes ovarian cancer by changing her toxic diet and relationships. The film had a dreamy look, so much so that even with the moving message was pared down and lulled the viewer to sleep rather than prompting any rousing action to change ones lifestyle. The editing was bogged down with photos and redundant B roll of Evita exercising. The one saving grace was Evita herself, an inspiring young woman who was subtle, soft spoken, and still had a good sense of humor after all she had endured.
Namaste, a documentary about a young filmmaker who visits Nepal and upon returning to her Southern California home changes her outlook on her community and generation. A particular issue I found with this documentary was its inability to really delve into the story. There was a voyeuristic quality to the film and I felt like the filmmaker was too hesitant to delve into this story. The cinematography during the Nepal segments was a welcomed surprise and aided in elevating the quality of the film.
Sexually Transmitted Disease (Dir. Daniel Hale), a Public Service Announcement, a couple are about to have sex when HIV, herpes, and gonorrhea show up on their doorstep. The editing on this PSA could have been a bit tighter to really heighten the comic moments. But the unexpected humor on this subject was refreshing.
Bob Seger Rocks (Dir. Timothy Tamisiea) a documentary about a 12-year old boy who has had 23 brain surgeries and what he has overcome in school and society and how he, along with his family, deal with his condition. A heartwarming film that wins you over and what it lacks in technical skill it more than makes up for with its charm.
Par Surprise, a narrative film, on epilepsy awareness. This film, though beautifully shot, was a convoluted story. And technically, this was my favorite film, visually, but it does not make up for the troubled narrative. At one point I thought the film was about flowers – the leading couple spends ten minutes discussing a bed of posies. But then we get a shot with the leading lady with a huge bowl of fruit (in countless frames…in my mind I was apply the Hitchcock rule of thumb, silly me) while they’re in an atrium and then my thoughts turned to organic foods. And then war is mentioned and my thoughts turn to, “oh, this film is about war?” Nope, not about war. Turns out the guy is epileptic and suffers a fit post-coital. Evidently, this film is about epilepsy awareness, but from this narrative it becomes a tangled mess and the message is lost. Actually, what becomes a greater mystery is why the couple go para-gliding with Russian polka music playing underneath in the end.
A drawback to the screening was we did not receive any information on the shorts or the creators. I managed to scrounge up a couple names of the directors whose films we had an opportunity to screen.
Overall the Awareness Festival is a great opportunity for showcasing films revolving around pressing issues of our times and I encourage filmmakers to give the festival a look next year. - K.L.